He remembered a story he’d once heard about a girl throwing starfish into the ocean. “An old man comes along and says to her, ‘Don’t bother. There’s millions of them out here. You can’t save them. What you’re doing wont make a difference.’ She looks at the starfish in her hand and says, ‘It makes a difference to this one.’ And she throws it into the ocean.”

– from Small Giants, “Companies that choose to be great instead of good” (buy book)

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